A short loop intended for social media use, to promote the upcoming publication of Penguins new Green Ideas series of 20 books.
Using the book sleeves designed by Tom Etherington, a designer in Penguin Press’s art department - I created stack of spiralling books, appearing, then disappearing one by one, in Cinema 4D. Settling finally on the Green Ideas logo.
A series of initial text-based concepts. Produced before the covers had been finalised.