A short loop intended for social media use, to promote the upcoming publication of Penguins new Green Ideas series of 20 books.
Using the book sleeves designed by Tom Etherington, a designer in Penguin Press’s art department - I created stack of spiralling books, appearing, then disappearing one by one, in Cinema 4D. Settling finally on the Green Ideas logo.
A series of initial text-based concepts. Produced before the covers had been finalised.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/bf0207bec84485983f80f6af43646f3b/ee6b0a98-9393-454b-9929-0e3a522ecb86_rw_1200.gif?h=f19052f36a496f31694319266275705f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/bf0207bec84485983f80f6af43646f3b/11697de1-406c-4725-8157-97537da5c7b7_rw_1200.gif?h=b417a607c76a38b7f37bcb223ec5028a)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/bf0207bec84485983f80f6af43646f3b/4cdc9600-704c-4ca1-8adc-fbae719eff1a_rw_1200.gif?h=ec8fc9717393e2114f1e5de7eb24a0dd)